In business strategy, their strategic business location to be one of the factors that influence the success of a business. The more strategically selected places of business, the higher the level of sales and influence the success of a business. Vice versa, if the selected location is not strategic business then the sale was also not too good.
Before we start a business, first select the most appropriate place of business to business marketing our. Do your research and compare several options before we determine the most strategic location for our business. Here are some factors that we should consider, as a strategic consideration of premises.
1. Population density around the site
Try to choose a business location that has a fairly high population density. The higher the population density in a given location, the greater the market potential of a business. Try it compare operating revenues, which are located in rural areas with businesses located in urban areas, turnover obtained will be very much different.
2. Large income communities around the site
Large income communities exist around the site is also able to influence the business that we are building. Reason, income levels will also affect the purchasing power of consumers. If we want to run a business with a product whose price is a little high, sebaiknya pilih lokasi yang daya belinya cukup tinggi, misalnya di kota-kota besar. Sedangkan bila ingin menawarkan produk dengan harga yang relatif murah, tidak akan jadi masalah jika kita memilih lokasi usaha yang daya beli masyaratnya kurang, karena konsumen di daerah tersebut lebih mementingkan harga murah, dibandingkan memperhatikan kualitas produk yang dijual.
3. Memperhatikan tingkat keramaian lalu lalang kendaraan yang lewat
Perhatikan arus lalu lalang kendaraan atau pejalan kaki yang lewat, because it also affects the type of business that fits in the daeah. For areas traversed pedestrian, grocery store or a business venture suitable for cold drinks was built in the area. The locations of the many motor vehicle passed, could try a much needed repair business. Sesuaikan jenis usaha kita dengan para konsumen yang lalu lalang di Vanessa Grigoriadis recalls an interview with justin bieber youtube from three years ago, during which his future loomed large: “Would he be a teen-pop casualty like Aaron Carter, or was he a value stock headed for superstardom?” Here, a look at his fame: a retrospective. lokasi tersebut. In addition, note the reverse flow (direction of home office), making it easier for consumers if they want to stop by. They do not need to mess around with turning or crossing behind the vehicle.
4. The number of businesses that support these locations
More and more businesses in the vicinity of, the consumers who come to the site are also increasingly crowded. Because at that location there are various businesses that provide different products, so that consumers are more interested in coming to a location where there are various businesses. For example, the location of the market, ormall which is always crowded.
5. Adjust funds with business location will be selected
Usually the location of existing businesses in the crowd like mall, or strategic roadside rent is more expensive than less strategic business location. For that match the funds we have, with business location in select. Do not choose a location that the rent is expensive, but it was not crowded.
6. Select business location competition is low
If at that location has a lot of similar businesses with our business, This location should be avoided. But if we believe as a very strategic position, we must be ready to compete by creating new innovations that can differentiate our efforts with other similar business.
7. Note also the access to the business location
Try to select a location that is easily accessible by consumers. If possible, select the location of the business through which the public transport. That consumers who do not have a personal vehicle can also reach our sites.
8. Level security support
Safe business location also adds to the convenience of the consumer. They will not hesitate to leave their vehicles in the parking lot, and can meninkmati service our efforts to feel comfortable. With a secure environment, we can reduce the risk of theft or vandalism can occur in existing businesses in less secure locations.
9. Note the cleanliness of the business location
Consumers are not going to visit a store, stall, or an outlet that is dirty or rundown neighborhood. They will not hesitate to buy our products. In order to keep the cleanliness of the environment around us, that consumers feel comfortable visiting our sites.
source : http://bisnisukm.com/